UX Designer
A Bit About Me
I’m a UX designer with a background in medicine. Having recently completed my MSc in HCI with distinction, I bring a user-centred approach to designing innovative solutions, with a special interest in the health tech space.
I thrive on solving complex problems and bridging the gap between technology and user needs, leveraging my experience as a UX designer and the transferable skills of being a former GP to create meaningful, impactful solutions.
Work Experience
May 2019 - Current
Health tech company focused on AI solutions for early lung cancer diagnosis and treatment.
B2B company that offers SaaS.
Aug 2021 - Feb 2022
(Digital Health)
2020 - 2021 | UK
2013 - 2016 | Portugal
UX Researcher/Designer (2020 - current)
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As the foundational UX Designer, I established workflows between design and development, collaborating closely with the Product Manager and developers.
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Conducted a heuristics evaluation of the product interface, identifying and prioritising over 30 issues to optimise user experience.
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Evaluated the product for WCAG 2.2 accessibility to make it compliant with NHS standards.
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Involved in creating user stories, designing user flows, and developing UI mockups, prototypes, and the design system, which enhanced consistency across the platform, making it scalable without losing identity.
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UX Research to define user-centric product direction. Mixed-method approach with surveys, think-aloud sessions and interviews. Quantitative and thematic analysis.
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Collaborated with the Marketing team on designing conference booths, significantly enhancing the company’s visual presence and contributing to a noticeable increase in brand engagement during industry events.
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Senior Clinical Data Specialist (May 2019 - current)
Oversee data collection and curation of lung cancer datasets for machine learning training, manage team operations, and train new members, demonstrating strong analytical skills and attention to detail.
Responsible for setting up the EDC platform for retrospective studies.
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UX Designer Freelancing
Defined the information architecture, prototyped a primary care website, and managed its implementation with the mysurgerywebsite CMS. See project.
Medical Doctor - GP
Delivered health care to primary care patients. Implemented smoking cessation consultation in a health centre.
Education
2022-2024
MSc Human-Computer Interaction
University College London
Grade: Distinction
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Presence at CHI ’24: Project awarded runner-up position in the Student Design Competition
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Dissertation – mixed method research on user attitudes and technology acceptance in hypertension.
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Interaction Science, Interaction Design, Digital Health for Human Factors, User-Centered Data Visualisation, Affective Interaction and Disability Interaction.
2004-2010
Medicine
University of Lisbon, PT
Studied Medicine at the University of Lisbon, gaining a strong foundation in analytical thinking, problem-solving, and a deep understanding of patient needs. This experience cultivated empathy, active listening, and attention to detail, all essential for designing user-centred healthcare solutions that address real-world challenges in patient care and digital health.
Courses
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AI for Designers - Interaction Foundation Design, Ioana Teleanu - ongoing
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How to design for accessibility: for UX Designers (WCAG 2.2) - Udemy, Liz Brown - 08/01/2022 (5h)
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Google UX Design Professional Certificate - 7 courses - 18/05/2021 (10w)
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Design Rules: Principles + Practices for Great UI Design - Udemy, Joe Natoli - 18/01/2021 (5h)
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User Experience Nanodegree - Udacity - 15/05/2020 (6w)
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The Complete 2020 Flutter Development Bootcamp with Dart - Udemy, The App Brewery - 09/06/2020 (28h)
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Complete Web Design: from Figma to Webflow to Freelancing - Udemy, Vako Shvili - 03/08/2020 (18.5h)
SKILLS
UX Research
User research
Surveys
Interviews
Autoethnography
Quant & Qual analysis
Behavioural analysis
Heuristics evaluation
Analytical thinking
Software
Figma
Miro, Figjam
Affinity designer
Jira/Confluence
Microsoft suite
UX Design
Research into user needs
Personas, User stories
User journeys, Ideation
Participatory design
User flows
Information architecture
Prototyping, User testing
Accessibility design
Data Visualisation design
Other
Empathy, Good communicator
Teamwork
Problem-solving, Attention to detail
Clinical knowledge
Project management
Line management
Data management​​